Real Estate on the web…

Location, Location.. OK.. Content, Content!  Blogging for real estate basics.

A bit too cold here in Bluegrass Country for a shared blog from the patio, despite a wonderful full moon that should have been savored outside.  Been working on my Kentucky Derby wager picks. Anyway, so, laptop in lap… sitting at the kitchen table (still a hint of garlic left from dinner in the air)  here we go!

Full Moon

The old saw about Location, Location, Location for real estate holds true in your online marketing efforts.   It’s all about getting found.   Getting Leads.  Getting Brand recognition. 

As part of that, we have discussed blogs.. and how important they are to getting you Location, Location, Location, and hence, leads and your personal website ranked by the search engines.  Of course, your personal website, as you know, is your primary lead generation source.

So..  blogs..

Blogs are about content.   About what you say.  About drawing visitors, keeping them coming in, and becoming one of “the faithful.”

So what does that take?

All together now, “CONTENT, CONTENT, CONTENT”

I have a client who had a blog that was just listings. It looked like classified ads done badly.   Well, actually, that’s what it was.

Blogs are about branding, about drawing in “inbound” leads, about engaging people.   OK, not to say you shouldn’t talk about your business, but it needs to take a second seat to CONTENT.

Talk about:

• That jazz concert in the park on tuesday, and meet you there
• A triathalon next Saturday, and meet you there
• A live local band you love playing downtown, and meet you there
• Why everyone should dine at the newest cabaret, and meet you there
• The change in the real estate market in town, and ask why
• Why you feel the arts in your town are growing! And join you for a play.
• The Spelling bee winner for the county. (OK. you don’t need to go to that, unless it’s your kid!)
• Your newest listing, complete with video
• That jazz concert in the park on tuesday (And.. umm.. yep)

Get it?

Your blog is your personality… as well as your business.  It’s about branding, about community, the InterNetWorks community, about engaging your potential clients online… and taking them to face to face!!!!   

Make sure your blog is “propigated.”  It’s linked on your Facebook, on your twitter, and that you have your RSS feeds set up. 

OK.. that’s a post for another time.. We will do that.

So, the full moon is wonderful.  I want to know which of you will be the first Real Estate agent selling 10 acre lots there!

Location, Location, Location..

Parham