Realtors, beware “professional” advise from non-professionals
Hello friends.
This post is about “professional” real estate internet marketing advise from non real estate internet marketing “so called” professionals.
Out once again on the patio… thankfully, as it has been quite hot and humid here… too hot to appropriately muse and write. I’ts one of the first evening in some time I’ve been able to enjoy the sunset, a nice chardonnay, and do a bit of ranting and raving on Real Estate Internet Marketing… on the InterNetWorks.
So I, along with a number of my agent-friends, attended a “marketing seminar” from a group that touts themselves as the oldest, largest, and most knowledgeable real estate marketing consultants in North America.
Turned out to largely be a sales pitch for larger paid classes they do all over the US. BUT… our wonderful and oh so excited lecturer did have alot to say about social media and branding. Wow.. have you heard this before… except much of what he said was dead WRONG.
This firm does WONDERFUL print and image pieces for their clients… and that’s what they are mainly trying to sell you, but they make some statements and NEVER NEVER DO THIS strategies that are patently wrong.
Just an example. Our dear lecturer (whom of course went to great lengths to glorify his years as a TV anchorman) proudly showed a sample of putting a logo on Facebook. That’s Facebook 101. But it was a BIG DEAL for him to show this. Then he went on to talk about how you need to get friends on 
facebook if you are a realtor (he cited proudly his 168.) As my kids would say, “well duh.” But then he said “NEVER NEVER NEVER add a realtor as your friend… they’ll farm YOUR friends!”
I almost laughed in his face. HE doesn’t get it. Folks, if you are the tech savvy person, you are the one doing the farming. You understand how to get leads from friends and friends of friends on facebook. From even those other agents friends!
- Real Estate Seminar
He went on to say NEVER put a listing on a Facebook personal page. Wow.. crazy.
In our next meeting, I will show you proven ways to use facebook, your PERSONAL page, effectively, appropriately, and profitably!
And folks, beware these slick presentations for classes and consulting, especially in the realm of the all important internet. Why? They are voicing opinions, not strategies and techniques learned by true INTERNET professionals. Techniques that are tested and re-tested, and continually tested because things change on the internet, techniques change, tools change… daily!
A reminder, I have written about “do what you do best, and outsource the rest!”
That’s true.. YOU need to be in front of clients. But when you outsource, outsource to professionals IN THE FIELD. You don’t hire a painter to re-roof a house. Don’t use a company that does rah-rah training courses and slick brochures to handle the now CRITICAL marketing tools, the InterNetWork tools.
Until next time, cheers!
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